One product. Full therapeutic doses. British-made, batch-tested, and labelled in plain English. Built for dogs that keep up — and the people who refuse to hear “they’re just getting old.”
The dog supplement aisle looks credible at a glance. It isn’t. Labels list ingredients the research supports, then quietly under-dose them by an order of magnitude. “Proprietary blend” is industry shorthand for “we’d rather not tell you.”
Fear marketing targets the owner of an ageing dog, not the dog itself. A tub printing “glucosamine” at 120 mg per serving is not a product. It’s a prop.
Old age in working breeds isn’t a disease. It’s a training load the joints weren’t given the raw material to carry.
Fix the supply chain — connective tissue, cartilage precursors, the inflammation pathway — and the body keeps doing what it was built for. Supplementation isn’t sentimental. It’s maintenance.
Four rules. No exceptions.
Every active at the level the clinical evidence specifies. No blends, no dilution, no “effective ratio” hand-waving.
Every lot screened by a third-party UK lab for potency, heavy metals, and microbial load. Certificate per batch, on file.
Every ingredient listed with its milligram weight. If we can’t print the dose, we don’t use the word.
Small-batch manufacture, short supply chain, traceable to the source. No white-label factories, no drop-shipped SKUs.
Three more formulas on the workbench. Same rules, same depth, same label discipline. We ship when the dose is right — not when the calendar says so.
WoofCore started in a flat in Britain with a border collie, a spreadsheet of published dose-response studies, and a growing suspicion that every tub on the shelf was telling the same polite lie.
I’m Ege. Alp and I build this together — the formula, the label, the supply chain, the website you’re reading right now. If something on the site is wrong, it’s on us. If something in the tub is under-dosed, that’s also on us. It won’t be.
The rule is simple: we won’t sell a dog anything we wouldn’t take ourselves at the equivalent dose. That’s the whole brief.